I’m fascinated with QR codes and the many ways they can be used in marketing. Like 3D television, it’s difficult to make an impact when the reach and penetration is so low, but my head is spinning with ideas for the time that every hand-held device will have a QR reader or decoder.
I’ve already seen movie posters plastered all over NYC that are simply one huge QR code (wish I could remember which one it was… OK, obviously branding is an issue…).
I use the QR App by Block5 for iphone (not perfect, but free). Download it here and then snap this: Read more...
One of our nearest and dearest, Strange Celebrity‘s Joshua Black Wilkins, is taking it to the fans to help him finish his record. Please join us to support this incredible artist.
An artisan (from Italian: artigiano) is a skilled manual worker who crafts items that may be functional or strictly decorative, including furniture, clothing, jewelry, household items, and tools. The term can also be used as an adjective to refer to the craft of hand making food products, such as bread, beverages and cheese.
<pay attention – this part is important!> Manufacture by hand and with hand tools imparts unique and individual qualities to artisanal products, in contrast to mass produced goods where every one is nearly identical. Artisans traditionally work in media such as wood, ceramics, glass, common and precious metals, basketry, textiles, esparto grass, and leather.
To be honest, I hadn’t seen this entry until I just looked it up a moment ago, but look how nicely it explains Artisanal Management’s tagline and credo – Unique*Individual*Handcrafted. Read more...
Our friends at Full Throttle Country and Finger Candy Media invited some of the marketing mavens in the entertainment and branding worlds to look into their crystal balls and come up with some predictions for the evolution of social media in 2010.
Not to keep you in suspense any longer, here’s what I said:
“For my clients, video blogging and regular ‘webisodes’ will be a mandatory component of any marketing plan. Not only does a piece of video content help you go viral exponentially, it gives you a great opportunity to continually shape your image and your story in a way that you can control 100%. And, when people can see and hear you, it makes the connection to you that much stronger.” Read more...
We’re thrilled to welcome The Fletchers to our roster in support of their upcoming release “Lights Out Loud” in early 2010.
The Fletchers was formed by singer-songwriter Gary Kaplan following successful runs with two other bands Rotator Cuff and Dandelion Fire in the 1990′s. Dandelion Fire, opening for the likes of Blur, The Charlatans and Catherine Wheel and eventually signed to Shimmy Disc/ Koko Pop. Rotator Cuff created a buzz following the release of an EP with the single “Alfa Romeo” on Park N Ride Records out of San Francisco. The video for Alfa Romeo was featured on MTV’s120 Minutes and the music on House of Style, The Real World and Unfiltered. Read more...
A big shout out to our friends and partners at the Pro Rodeo Association for hosting the WORLD PREMIERE of Bridgette Tatum’s video for “(I Like My) Cowboys Dirty.”
Bridgette will also be performing at the Wrangler National Finals Rodeo this coming Saturday and Sunday in their Fan Zone at 8pm each night. Las Vegas rodeo fans – come on out for the party and make sure to say hey to us!
What feels like a million years ago, I got tickets for THREE of Bruce’s final shows at Giants Stadium. Originally I got tickets for the alleged ‘last show ever,’ and then Boss man went ahead and added more shows, so then I got tickets for the new ‘last show ever.’ Plus one more for good measure.
Today we find out that Bruce will be doing the new trendy thing and performing complete albums during those shows. I’m pretty sure that’s not the entire show, since that’s an hour-ish and Bruce is still good for 2 plus, even at the ripe old age of 60. Read more...
NASHVILLE, Tenn. – September 21, 2009 – NASCAR’s Ryan and Krissie Newman and Music Row publisher Carolyn Miller announce the formation of MPR Entertainment Group. The company launches Root 49 Records, an independent record label, with plans to release an album by flagship artist Bridgette Tatum in early 2010. The publishing arm, Root 49 Music, will also fall under MPR Entertainment Group. Read more...
For all the flack the MTV VMA’s received this year, I thought I’d go against the grain a bit and talk about how the show was actually successful.
I was one of those teens who was glued to MTV when it was a newborn. I loved the VJ’s, didn’t care that the videos were bad and made no sense. There was some excellent programming at the time – Andy Warhol’s 15 Minutes and The Basement Tapes to name a few. Plus, they had incredible promotions – anyone remember when Jon Bon Jovi gave away his house? (Full disclosure – Hey JBJ, I grew up in Sayreville, NJ too!!) Read more...
“In the spirit of risking everything… I am stepping in to a journey that even I myself, find to be crazy.
On September 1st, I will travel to 40 cities over 40 days, with my piano, a webcam, and a hope. to love and be loved,… with the broken and the joyful. I will play for whoever will listen.Read more...
