Artisanal Management

Entries from April 21st, 2009

Walking the Talk

April 21st, 2009 · 1 Comment · Artrepreneurship, Marketing

Can you say bucket of cold water? Wake up call?

The cobbler’s son had no shoes, which means that I – as a marketing consultant – had no official website.  This was temporarily OK when I was working with people I already knew, or who had been referred directly to me.  Now that my business has (thankfully) grown beyond the ‘friends and family’ network, I was completely embarrassed the other day when a potential client asked for my website.  ”Um, it’s still in dev…” (I lied.)

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