The cobbler’s son had no shoes, which means that I – as a marketing consultant – had no official website.  This was temporarily OK when I was working with people I already knew, or who had been referred directly to me.  Now that my business has (thankfully) grown beyond the ‘friends and family’ network, I was completely embarrassed the other day when a potential client asked for my website.  ”Um, it’s still in dev…” (I lied.)

Can you say bucket of cold water?  Wake up call?  I tell folks all the time just to get a website up to use as a home base.  It doesn’t need to be perfect or fancy, it just matters that people can find you and reach you.

Too often, we have great ideas and advice for others, and we don’t give it to ourselves.  I’m now walking the talk.