I’m fascinated with QR codes and the many ways they can be used in marketing. Like 3D television, it’s difficult to make an impact when the reach and penetration is so low, but my head is spinning with ideas for the time that every hand-held device will have a QR reader or decoder.
I’ve already seen movie posters plastered all over NYC that are simply one huge QR code (wish I could remember which one it was… OK, obviously branding is an issue…).
I use the QR App by Block5 for iphone (not perfect, but free). Download it here and then snap this:
